Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & K
KESQ-TV first went on air as KPLM-TV in 1968, broadcasting as the ABC Television station for the Palm Springs market area. KPLM-TV was named for the “Palm” as in “Palm Springs,” and it changed call letters in late 1979 to KESQ-TV under the new ownership of Esquire Communications, which was owner of Esquire Magazine.KESQ-TV first went on air as KPLM-TV in 1968, broadcasting as the ABC Television station for the Palm Springs market area. KPLM-TV was named for the “Palm” as in “Palm Springs,” and it changed call letters in late 1979 to KESQ-TV under the new ownership of Esquire Communications, which was owner of Esquire Magazine.