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Greater Coachella Valley Chamber of Commerce

Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & K

Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & K

Categories

Television & Radio

  • 31276 Dunham Way Thousand Palms CA 92276
  • (760) 343-5757
  • (760) 343-5792
  • Send Email
  • Click here to learn more.

About Us

HISTORY OF KESQ-TV
According to records kept by the Federal Communications Commission, KESQ-TV is the oldest television station in the Palm Springs area.


KESQ-TV first went on air as KPLM-TV in 1968, broadcasting as the ABC Television station for the Palm Springs market area. KPLM-TV was named for the “Palm” as in “Palm Springs,” and it changed call letters in late 1979 to KESQ-TV under the new ownership of Esquire Communications, which was owner of Esquire Magazine.


In the years before purchasing KESQ, the magazine helped pioneer the historical trend of New Journalism by publishing such writers as Norman Mailer, Tim O’Brien, John Sack, Gay Talese, Tom Wolfe and Terry Southern.


Soon after the sale Esquire, KESQ-TV began to air a nightly newscast in the mid 1980s and had its call letters set above a tri-color “red-blue-yellow” rainbow logo. It was replaced by a golden “3” in 1994/95, which is the logo we still use today.


KESQ-TV covers a wide area of the low desert area of Southern California’s Coachella Valley, covering the cities of Palm Springs, Palm Desert, Desert Hot Springs, Cathedral City, Rancho Mirage, Indian Wells, La Quinta, Indio, Coachella, Mecca, Thermal and many more communities in the high desert.


The station reaches even farther with translators in Hemet/San Jacinto (K82HQ), Banning/Beaumont(K33BL) and Blythe (K71AB).


KESQ-TV is now owned by News Press Gazette and Gulf California Broadcasting, based in St. Joseph, Missouri. Housed in their studios

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Upcoming Events

Mar 25
9:00 am - 3:00 pm

Rescheduled due to Rain to March 25th – La Quinta Car Show 2023

Mar 25
1:00 pm - 4:00 pm

Ribbon Cutting | Dr. Rios Clinica Familiar Indio

Apr 6
4:00 pm - 5:00 pm

Ribbon Cutting | Seek Personnel Staffing

Apr 7
10:00 am - 11:30 am

Chamber 101 On April 7 At BBSI-La Quinta

Apr 21
7:30 am - 9:45 am

Legislative Breakfast Series Featuring Congressman Ken Calvert

View Calendar
760.347.0676
760.347.6069
[email protected]

Locations

Coachella

1515 6TH ST.
Coachella, CA 92236

M – TH | 8:30am – 4:30pm

Cathedral City

45-149 Smurr St., Ste. A
Indio, CA 92201

M – F | 8:30am – 4:30pm

Indio

45-149 Smurr St., Ste. A
Indio, CA 92201

M – F | 8:30am – 4:30pm

Desert Hot Springs

12561 Palm Drive, Ste. C
Desert Hot Springs, CA 92240

M – F | BY APPOINTMENT ONLY

La Quinta

78015 Main Street,
Suite 206
La Quinta, CA 92253

M – F | BY APPOINTMENT ONLY

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