.The Coachella Valley in eastern Riverside County is a complex region with extraordinary beauty and extensive natural resources, and is a favorite gathering spot for hundreds of thousands of visitors each year.

Unfortunately, for more than half of valley residents — the very same ones who sustain this beautiful place — life is a constant struggle to make ends meet.

Building toward a more inclusive, equitable future for all requires working together in unprecedented ways. Lift To Rise is borne from a deep sense of urgency and an unfettered commitment to the belief that the Coachella Valley is a place where the sun rises for everyone.