The Greater Coachella Valley Chamber of Commerce is excited to partner with the City of Indio on this month’s edition of Tips and Tricks, a professional development series.  This month our presentation will focus on Think Like Your Customer, presented by guest speaker Asher & Asher. 
When Marketing, Promoting, Servicing and Selling your customers and potential customers, do you think like your customer?  Or do you think about what you like or need? There is a reason why Nike, McDonald’s and Coca Cola are successful.  They think like their customer and they advertise and market to that customer, as a consumer of their products.  Take a second and think about local businesses that “POPS” into your head.  What you will realize is that they all have done a great job of creating brand and name recognition.
 
Take a step back and take a step forward and join Jeff Levine, Vice President and Director of Client Services for Asher & Asher Consulting, a leading Advertising Agency in the Coachella Valley and learn about what it means to become YOUR CUSTOMER! Remember it’s all about them and not about you.  Word of mouth is a powerful tool to increase business, but you have to get them through the door (or website) to spread the word.  
 
The Tips and Tricks series is designed to help the local business community develop necessary skill sets for today’s business environment.