Retail - General, Specialty, Gifts, JewelryTelephone Systems & Services
At T-Mobile, we refuse to ever be satisfied with the status quo because customers are never satisfied. And as the world changes at an insanely fast pace, customers’ expectations only continue to grow. We believe it is important to meet them where they are, but also to stay ahead by constantly looking around corners to understand what they will need in the future. So, we do something that is incredibly unusual in the wireless industry: We listen to our customers. We find solutions to smash their pain points. We innovate on their behalf. And above all else, we never, ever stand for “good enough,” an approach that is all too common among the carriers. Instead, we disrupt.
This Un-carrier ethos we have lived and breathed for 10 years now has delivered 20+ Un-carrier moves, including some of this industry’s biggest moments. Music Freedom in 2014 marked the beginning of unlimited as we know it today. Unlike the carriers who charged for every song their customers streamed, we hooked up our customers with the top music streaming service of their choice — without data charges. And in 2016, our Unlimited Talk, Text & Data move abolished data limits forever. Despite saying they’d never offer unlimited, eventually the other guys followed our lead. Another favorite is Coverage Beyond, a 2022 move making it easier and more enjoyable than ever for travelers to stay connected around the world and in the air.